Reggie Rockstone is a celebrity rap musician in Accra, Ghana, where he inspired a young generation of musicians and continues to draw huge crowds. But when he comes to New York to play for the Ghanaian community, he experiences the unexpected struggles and pleasures of life as an anonymous African superstar on the fringes of a cosmopolitan American city.

This film is an experimental documentary built around the spaces, humor, and sounds of African hip-hop music in America. It presents a series of intimate portraits of Reggie and his group of collaborators and friends as they travel, perform, and debate politics, race, and stardom.

IS IT SWEET? Is a follow-up to director Jesse W. Shipley’s LIVING THE HIPLIFE which documents the birth of popular hiplife and Hip-Hop music in Ghana by following Reggie Rockstone’s rise to fame—and in the process examining political and social transformation for a youth generation in Ghana.