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Is It Sweet? Tales of an African Superstar in New York

Is It Sweet? Tales of an African Superstar in New York

Reggie Rockstone is a celebrity rap musician in Accra, Ghana, where he inspired a young generation of musicians and continues to draw huge crowds. But when he comes to New York to play for the Ghanaian community, he experiences the unexpected struggles and pleasures of life as an anonymous African superstar on the fringes of a cosmopolitan American city.

This film is an experimental documentary built around the spaces, humor, and sounds of African hip-hop music in America. It presents a series of intimate portraits of Reggie and his group of collaborators and friends as they travel, perform, and debate politics, race, and stardom.

IS IT SWEET? Is a follow-up to director Jesse W. Shipley’s LIVING THE HIPLIFE which documents the birth of popular hiplife and Hip-Hop music in Ghana by following Reggie Rockstone’s rise to fame—and in the process examining political and social transformation for a youth generation in Ghana.
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“I am struck by how cleverly this film portrays contemporary West African expressive culture. It is especially important because it shows the importance of Pan-Africanism and African Diasporic artistic and political connections to people in Africa.” - Chinua Achebe, Author of Things Fall Apart

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TWN acknowledges that in New York we are on the unceded territory of the Lenni Lenape, Canarsie, Shinecock, and Munsee peoples and challenges the harm that continues to be inflicted upon Indigenous and People of Color communities here and abroad, which is why we all need to be part of the struggle for rights, equality and justice.

TWN is supported in part by the National Endowment for the Arts, New York State Council on the Arts, New York City Department of Cultural Affairs, Color Congress, MOSAIC, New York Community Trust, Peace Development Fund, Humanities NY, Ford Foundation, Hollywood Foreign Press Association, and individual donors.